Your challenges
Most Moroccan SMEs manage clients in a mix of Excel spreadsheets, WhatsApp threads and email folders. When the team grows, follow-ups fall through the cracks, quotes sit without an answer, and unpaid invoices are discovered too late. There is no shared view of what is in progress, what is late and what needs action today.
How LeCRM helps
LeCRM is a CRM workspace built for Moroccan SMEs: clients, leads, pipeline, quotes, invoices in MAD, payment follow-up, WhatsApp reminders and dashboards — all in one place. Your workspace is ready in under 5 minutes and can be adapted to your sector at signup.
- One shared view of all clients, contacts and active opportunities.
- Quotes and invoices in MAD with ICE/VAT configurable fields and professional templates.
- Payment tracking with automatic follow-up reminders, including WhatsApp.
- Contract signing and client portal included.
- French and Arabic interface with RTL support.
Custom fields & pipeline
Every Moroccan SME sector has its own vocabulary. LeCRM lets you add custom fields to any record — clients, opportunities, quotes, contracts — so the workspace reflects your real sales process. Choose from text, date, list, number, checkbox and file fields. Pipeline stages are fully configurable: rename, reorder, add or remove steps without any code.
Dashboards & reports
See your business at a glance: pipeline by stage, quotes sent vs accepted, invoices paid vs overdue, payments collected this month, and clients pending a follow-up. Dashboards update in real time and can be shared with your team. Data can be exported to Excel at any time.
Document templates
Create reusable quote, invoice, contract and proposal templates adapted to your activity. Templates include your logo, legal references (ICE, IF, RC), VAT line and payment terms. Generate a professional PDF in one click from any opportunity or client record.
Client portal
Give your clients a dedicated portal where they can see their quotes, invoices, contracts and project status. Clients can approve a quote, sign a contract or download an invoice without calling your team. The portal is included in all plans and accessible via a secure link.
Start your 14-day free trial: create your workspace at app.lecrm.ma/register, choose your sector and import your first clients in under 5 minutes. No credit card required.